What I got from that interview is that they need us to beta test for them so they can gain more info...., hey, I suppose I can help, if I have too
MAG on PS3 had good examples of leadership levels and different chat channels, worked really well for co-ordination of large groups. It also had defined squads (8 peeps), platoons (4xsquads [32peeps]) and companies (4x platoons [128peeps]) and with the chat channels being tiered it allowed for 'clean' communication between the leadership positions.
Jst my 2cents