Just to put things into perspective:
Channels belonging to Pro7 in Denmark
- Kanal 4
- Kanal 5
- The Voice TV
- 6'eren
Channels belonging to Pro7 in Finland
Channels they own in Norway:
- FEM
- MAX
- TV Norge
- The Voice TV
- VOX
Sweden:
In additon to that they control channels in Romania and Hungaray and a lot of radiochannels in the countrys mentioned.
So yeah.. They will be able to advertise Planetside 2 and other SoE games quite well. But tbh I'm not really sure if thats a good thing.
I live in germany, so I experience their "marketing" and their current games first hand.
And its quite obvious that they are aimed mostly at the agegroup 10-16, just take a look at look at their current lineup
here.
I don't like seeing PS2 next to not-so-great F2P games.
So yeah.. Pro7 will be able to attract quite a playerbase in Europe but I'm not quite sure I want to be part of it. Lets hope for the best...