Originally Posted by Vanir
Anyone eles has an issue with the saying "Take the power"? To me it sounds like something from a bad translation.
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To me it sounds like they're trying to transition from SIZE! ALWAYS! MATTERS! and just kind of flubbing things up. The same subject matter doesn't need two disparate titles/mottos/mission statements. That's confusing and misleading for the target audience.
And the appeal to register for beta doesn't come until the very end. It would have been better if Mister Whiskey-Cigar Voice could have told us "Auraxis needs YOU! Sign up NOW! And join the BIGGEST CLUSTER FUCK BATTLE EVAR!" Or, you know. Something.
As a pitch for entering the beta it was muted. As a narrative it was muddled. As an advert for the game it was a hellacious success, and that's what will ultimately pull new people in.
-- Rivenshield, Senior Level Tech Pubs Guy