Originally Posted by zomg
Care to elaborate? As a former BF3 player (got bored after 250'ish hours) I'm sort of curious 
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One of DICE's upper management types said that they "nailed it" in an interview, and that is now used as a meme response every time a bug is discovered, a design decision is questioned, etc. Obviously this occurs within circles that are generally against the design direction of BF3(which is not a small faction) and not within circles that praise everything about the game.
NOTE: You asked about details on this expression, I answered, I'm not attempting to make this a BF3 thread.