Originally Posted by basti
Just that monetyzing it would propabbly cost more than the end result could ever generate.
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You assume that:
1. SOE needs to create new content to monetize the game
2. Players want SOE to create new content to monetize the game
The first one is false, SOE doesn't have to create a single new thing to monetize, they may have to patch bugs up that were created in the process, but no new content is needed.
The second one is untrue for the vast majority of people.