Customizing appearance:
Capes
Tats
Caps
Helms
Head accessories: card, cigs, netting, spikes, decals...
Facial irregularities: scars, moles, eyepatch, brain plug...
Belts
Boots
Pants
Holsters
Sashes
The list goes on. Things will be available to all and some will be premium. People will spend money to look exactly how they want their toon should look to them.
Vehicles:
Decals
Netting
Special cammo
Gunner shields (cosmetic)
Tinted windows
Mags
Spoilers
Turbo pipes
Flames (animated exhaust)
Nose art
Spikes
Etc...
Weapons:
Decals
Special cammo
Bayonet
Kill score notches
Initials
This should be fun for us AND profitable for SOE. Micro transactions work elsewhere, it will work in PS2 also and I'm looking forward to spending money for these things.