There's a simple solution to all this twitter popularity business.
Have a command stats board, with all the people that make missions, list their missions, list their successes and failures as commanders.
Repeatedly successful commanders will gather more and more followers the more they succeed and prove their ability. Commanders that fail will lose supporters the those that are showing successes. This can almost be a Commander Leaderboard of sorts.
Through this you remove the popularity contest and turn it into a results contest. Those who get results will stay at the top, those that do not will lose support, nobody wants to fail all the time. People want to win.
Easy.
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