The "a little more for a little more" link is the Nvidia equivalent, though if you're okay with regular-noise coolers this'll be even better for you.
http://www.dabs.com/products/best-va...l?q=570&src=16
Again, which be quiet! PSU are you using? You're seriously pushing the 550w limit with a 570 and 965. If it's one of the lower-end ones it might be risky. You certainly won't have the headroom for an overclock.