To your first point: if what you're looking for is just lore, such a thing exsists (in ****** <- I can't say a suit of cards? Really? With all the crap that's said on these forums that's rather incongruent.):
http://wiki.planetside-universe.com/ps/Lore
https://www.youtube.com/watch?v=XB9yHmQZmAM
https://www.youtube.com/watch?v=9EYvzwB28wI
https://www.youtube.com/watch?v=VuTbOODUUWc
https://www.youtube.com/watch?v=lJEx7OAdRSE
On the other hand, if you are looking for in game objectives and a reason to fight beyond the battle right in front of you, then there's a name for that too; it's called meta-game, and vets have been begging for it since beta. Hopefully we'll see it somewhat increased once Hossin is in, and there a semi-functional contential lattice... but really we need several continents and the ability to lock them before we'll see meaningful meta-game develop.