Originally Posted by RadarX
Why give EU players localized support and do marketing with a multi-billion dollar media company? It's how EU players should be treated. We now have regular conversations and meetings whose only topic is "What about the EU?" all because of this deal.
I'm familiar with the deals you mention and I can assure this is a whole different ball game.
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Localized support? Great. Marketing? Fine. Nobody will be against that as we know both are needed. But both could be done with external company, without hard splitting community, without separate accounts, without separate cash shop/currency.