Originally posted by Madfish
People also wonder why we need to pay for the client; why not download it for free? This is for psychological reasons. If you've paid �30 on a game sitting on your shelf your more likely to try and get over the learning curve to play it than if it was a free download. Once your over the learning curve you're hooked and the money starts to flow 
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Another thing about having to buy the game is it cuts down on second accounts giving intel to a main account's outfit or other ways of "cheating" with second accounts. I'd say griefing with second accounts too, but I don't think there's much room for that in PS.
And not only second accounts, but second accounts on a free trial are usually bad news too.