[Assist]

Any exposure is good for the game, in my opinion. I personally had no idea who any of them were prior to this event, now I at least know who TotalBiscuit is although I've still never seen a video of his. I really have no idea who the NC guy is and the VS guy makes me wonder who watches these youtube videos.

I do think that without BRIT on Waterson it would probably be a rather stale server. DVS would dominate as the only extremely large outfit, as I don't think VS has an outfit near their size.
The only downside I see to the e-celebs would be that they attract a lot of trolls. There's more chatter in /yell from TR in any single fight than there is from all my fights against NC since release.