[Flaropri]

They also said that the data being used to make the app relevant would be available to other players outside the app, in order to, for example, make apps for their Blackberries (if they really wanted to).

At the very least the data will be available on launch (even if the app isn't for whatever reason, though it probably will be), and it may be available as early as late beta (unlikely if they plan on scrapping the data).