First of all, you really need to read the OHQ document because it does not make ownership of bases a pissing contest.
It allows outfits to solidify defense, establish that they are declaring themselves responsible for protection of the base, and give outfits a center of operation actually ON the frontlines.
As for why Outfit Barracks would be useful, that would be your pissing contest. While you could set up custom training facilities, advertisements, an outfit locker, hangar, and such, its primary purpose would still be mostly saying "Hey, this is ours and we worked hard for it".
The difference is that Outfit Barracks don't step on anybody's toes. They're not limited and you don't have to be a massive outfit like the original OBO doc required you to be.
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<Doop> 
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