Originally Posted by Canaris
You've always needed to buy a copy of the game for a fresh account (not reserves account) you can get one from Direct to Drive as the first post says or from the SOE bundle deal which is relatively new.
edit sorry, since they became gamefly it's no longer available
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I never bought the game. I downloaded the client and subscribed, done deal. Just as many other hundreds have.
This was back in 2008 though. The subscribe button itself works still to this day, I don't know what issues everyone is having.