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Re: How the heck did SOE achieve such faction loyalty?
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The reason for this is because faction loyalty is in the spirit of the game. You stay with one team and experience teamwork, friendship, and cooperation with them. When you constantly get killed and watch *your* territories being taken by other factions, you begin to dislike them and it's easier to join in with the almost festive bias.
It really adds to the uniqueness of the community. You can experience the same thing with any other game that has large faction based PVP, One example would be Rift.
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