Ya, I'm not sure you guys grasp the concept of advertising.
Effective adverising advertises stricktly to your target market. Your goal is to spend as little as possible and cover the areas where your target market will see the adds.
So the is a Video Game so they want to advertise to gamers. So they put adds in Game magazines, websites, and so forth. They advertise to people that have a strong interest in not only gaming but online gaming, people that would be willing to pay monthly charges to play a game.
Quality advertising is better than quantity.
Plenty of people know about planetside, but they don't find it worth their time to play or they try it, bore of it, quit it and move on.
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Strong are the Darkest Ones
I'd Sooner Laugh with the Sinners then Cry with the Saints
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