Re: How the heck did SOE achieve such faction loyalty?
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Another big thing was that you were fighting for territory, not just for points or something in a ranked match. The individuality aspect of it was reduced. You and your EMPIRE were fighting together over huge swathes of land that could actually be captured and influenced, enhancing the team play aspect of it all. If the faction happened to be your play style too, it just layered right on top of it. Epic 9 years of war over huge continents with EMPIRES, not instanced squads, is what has built such faction loyalty.
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