Originally Posted by Zalmoxis
There will be enough fan advertisement for PS2 once it comes out. BF3 only got so big because it was the only game to deliver a fun and good looking vehicle+infantry combat on a slightly larger scale. PS2 renders pretty much the entire Battlefield series pointless, so we can safely assume that it will have a much, much larger playerbase, who in turn will consist of more and more video makers with a large subscriber base.
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Being a PC exclusive and not having the marketing might of EA, let alone the long lineage of the Battlefield series, I would be VERY surprised if Planetside 2 garners a "much, much larger player base".
Don't get me wrong -- I would like to see that happen, I just doubt it will. Thus, this YouTube channel initiative sounds like a good, cost effective social media strategy.