Originally Posted by Malorn
Also keep in mind that we PC gamers are not typical consumers and the PC industry isn't catering to us. We're a drop in the bucket to them not worth a high investment. We're niche consumers who want high end hardware for an expensive entertainment hobby. There are cheaper alternatives for us, but we dont' like them because that means lower gaming performance. We could get decent performance for a reasonable price - but we don't want decent. We want awesome. At some point we simply have to accept that our hobby isn't cheap.
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This is a common problem with Car people too. Everybody seems to think that car companies are doing it wrong because they don't make cars enthusiasts want.
That actuality is that normal people don't want what enthusiasts want. That's why the iPod and Corolla are so popular.