Originally Posted by Hamma
I don't want SOE spending money on TV Adverts for PlanetSide 2. Honestly do you really think those pay off? I'd much rather more targeted advertising.
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Not sure in the U.S but in the UK it works, WOW do it along with COD. The only reason i ever discovered planetside was that i happened to be at an iseries lan party SOE came and showed the game. It was so very badly promoted.
Magazine print adverts are a waste of cash so few people purchase them, the social media word of mouth and steam and the major players online.
How else would you recommend they spend the advertising money?
Would be nice to see them at the big LAN's throughout the world (the important ones have more than capable internet) handing out free trial keys and running demo's / competitions.
One of the most effective campaigns was a guerilla marketing campaign orchestrated by marcopolo who was the same dude behind this video
Actually you have a thread for that from 2005
http://www.planetside-universe.com/n...eting-1140.htm