Personally I think 5 or 10 dollars a month would draw in double the amount of subscribers as would a 15 dollar subscription.
Add in being able to purchase 40 hours for 15 dollars or something and now all the one-hour-a-day and weekend warriors will be happy. (Not everyone plays MMOs, especially FPSes, enough to justify a monthly subscription, regardless of how cheap it might be).
Include free-to-play but limited, and you tempt people with one of the two offers above, most will probably upgrade at some point in time.
Have the micro-transaction shop and you get money from everyone.
Make the box 40-60 dollars, and bam, instant revenue.
Unless the game totally fails at launch the model above would work just fine to sustain it and continue development IMO.
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