Loyalty promotion not granted to recent customers?

[Gatekeeper]

Personally I think it's pretty questionable giving freebies to some paying customers but not others, on a fairly arbitrary basis - especially when it's the more recent customers who lose out.

But worse than that is the fact that the PS2 launcher has a news item announcing the freebies, which when you click on it says something along the lines of "your account has been granted the following items" and then talks about the camos and the free sub time. It doesn't make it clear that actually this promo is conditional, but gives the impression that everyone gets it.

Having people puzzle over this, wonder why they haven't got stuff, and then finally find somewhere in the small-print (or somewhere on a forum) that they didn't qualify for whatever reason doesn't really give the best impression.

Honestly, if this is a promo to bring back players who've quit - why the hell is it being advertised in the launcher at all? Surely it'd make more sense to just send targeted emails to people who *do* qualify?