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Old 2013-01-17, 08:29 PM   [Ignore Me] #1
Rolfski
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"marketing gone wrong", Tobuscus got sacked


http://www.planetside2.com/ultimate-empire-showdown

This event officially became a big joke. While I do agree Tobuscus and Seananners being horrible representatives from the perspective of PS2 players, actually giving into criticism is even worse. Fire these marketing guys, really.

The original idea of this campaign was to attract new players. Giving in to criticism and sacking Tobuscus for Levelcap is nothing more than admitting this whole campaign has failed.
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Old 2013-01-17, 08:37 PM   [Ignore Me] #2
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Re: "marketing gone wrong", Tobuscus got sacked


I'm actually very happy about this. Tobuscus looked and acted like a complete joke compared to the others. As a VS player the main reason I didn't give two shits for this campaign was due to how Tobuscus played himself in the original promo video.


Seriously, look at this guy.
http://www.youtube.com/watch?feature...LmE93ed0#t=41s
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Old 2013-01-17, 08:37 PM   [Ignore Me] #3
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Re: "marketing gone wrong", Tobuscus got sacked


Holy hell, that new video. Levelcaps bit was just very off putting, he looked and sounded like the scary kid in the back of the buss.

From Levelcaps videos I can see he has damn good skill and knows a LOT more about the game than Toby. A great thing indeed, but that bit in the event video was "something else".
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Old 2013-01-17, 08:49 PM   [Ignore Me] #4
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Re: "marketing gone wrong", Tobuscus got sacked


This event was never meant for us, "the real players" which is what marketing has clearly underestimated because you still need to connect to your current audience.
I'm a marketing guy, professionally, and lesson # 1 in marketing is to never go for a new audience without alienating your current customer base.

Marketing amateurs, really. I hereby openly apply for a marketing job at SOE.

Last edited by Rolfski; 2013-01-17 at 08:57 PM.
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Old 2013-01-17, 08:54 PM   [Ignore Me] #5
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Re: "marketing gone wrong", Tobuscus got sacked


Rolfski, we elect you brown noser.
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This is the last VIP post in this thread.   Old 2013-01-17, 09:04 PM   [Ignore Me] #6
T-Ray
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Re: "marketing gone wrong", Tobuscus got sacked


sounds like someone is scared now that level cap is going to mop the floor with the other two factions.

BTW, "real" players are on the squads with TB LC and Sea Nanners.
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Old 2013-01-17, 09:16 PM   [Ignore Me] #7
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Re: "marketing gone wrong", Tobuscus got sacked


Lies T-Ray! They are all bots!!! It's a coverup!!! :P
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Old 2013-01-17, 09:17 PM   [Ignore Me] #8
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Re: "marketing gone wrong", Tobuscus got sacked


We elect Hamma second.
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Old 2013-01-17, 09:32 PM   [Ignore Me] #9
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Re: "marketing gone wrong", Tobuscus got sacked


The question is, WHO is an internet celeb of that magnitude that could represent NC, since he plays the game?
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Old 2013-01-17, 09:33 PM   [Ignore Me] #10
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Re: "marketing gone wrong", Tobuscus got sacked


Originally Posted by T-Ray View Post
sounds like someone is scared now that level cap is going to mop the floor with the other two factions.

BTW, "real" players are on the squads with TB LC and Sea Nanners.
Don't get me wrong T-Ray, I'm still with you in this campaign to attract new players and Levelcap is for sure the best representative VS players could have ever wished for.

But from a marketing perspective, you've got to admit a few mistakes have been made. Like many players, we are happily to forgive these mistakes though because with LevelCap, we finally have a good representative for VS
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Old 2013-01-17, 09:36 PM   [Ignore Me] #11
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Ok something I didn't quite get. Are all three of these "leaders" going to be battling on one server? If so, which one? The website didn't quite clarify that. I'm a yank but I fight on Miller and Jaeger, depending on time I'm playing.
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Old 2013-01-17, 09:52 PM   [Ignore Me] #12
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Re: "marketing gone wrong", Tobuscus got sacked


Originally Posted by Rolfski View Post
http://www.planetside2.com/ultimate-empire-showdown

This event officially became a big joke. While I do agree Tobuscus and Seananners being horrible representatives from the perspective of PS2 players, actually giving into criticism is even worse. Fire these marketing guys, really.

The original idea of this campaign was to attract new players. Giving in to criticism and sacking Tobuscus for Levelcap is nothing more than admitting this whole campaign has failed.
Sean Anners may not be the greatest PS2 players(and I had personally never heard of him before) but given the intent of this he is by no means "horrible."
He doesnt seam like a bad guy.

Tobuscus on the other hand made no sense at all in this role.
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Old 2013-01-17, 09:59 PM   [Ignore Me] #13
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Re: "marketing gone wrong", Tobuscus got sacked


Ghost, we elect you a kind of weird third, although I can't tell if you're coming or going, lol.
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Old 2013-01-17, 10:05 PM   [Ignore Me] #14
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Re: "marketing gone wrong", Tobuscus got sacked


Tobuscus did not get sacked, the Vanu were so excited about their new leader they gave him access to their newest weapon technology that didnt quite finish all tests yet, and due to some unfortunate circumstances he got transformed into a puddle of purple goo that not even nanites could fix up.
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Old 2013-01-17, 10:16 PM   [Ignore Me] #15
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Re: "marketing gone wrong", Tobuscus got sacked


I personally, am a fan of Toby, but I'm glad he's not leading. He isn't the tactical type.
I'm also glad levelcap took over, maybe the VS recruiting could slow down a little. The other factions, especially the NC, on my server are being dwarfed by the VS. They have over 60% of the total server population.
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