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Originally Posted by The FAQ
ProSiebenSat.1 Games is a company that is targeting a broad range of customers with diverse interests. Will there be changes to in-game content in order to appeal to the masses?
SOE’s game line-up is packed with hundreds of hours of content for players to enjoy and explore. As we kick off this partnership, the first and foremost objective will be to deliver a fun and engaging experience for players in the above mentioned games. Looking ahead, SOE and ProSiebenSat.1 Games will closely monitor the needs and wishes of local communities to bring special content as appropriate to European players.
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Ok, I'm going through this bit by bit now, but first and foremost, as community manager Radar, you need to get on top of this kind of buzzword laden corporate spiel. This does not answer the question, it is typical political/corporate spiel and in this day and age it only serves to annoy people, they see straight through it. In particular this applies most to gaming because gamers are a VERY unruly bunch. SOE and Prosieben need to understand that this kind of spiel will do them more harm than good come the time when problematic situations arise and they WILL arise. Gamer aggression towards publishers is at an all time high these days, mainly thanks to EA's constant nonsense, if/WHEN something happens to anger people.
If you want the respect of gamers, you have to be candid and honest with them. The correct answer here when digging through the corporate nonsense is in fact.
"We want to do our best, we're not certain and can't say one way or the other. We're hoping to tailor things towards specific demographics and countries based on their preferences as opposed to blanket changes, the idea being to make things more localised towards individual cultures. Though we haven't really entered any discussion about this, so it's definitely an "IF" even though it's something we'd certainly like to do"
And the rest of the FAQ at a glance is riddled with this kind of spiel. Now, I'm not blaming you Radar, I'm almost certain that you're not the writer and it's someone else within the company who's infected with the typical internal corporate buzzword fever that goes on in every company, but as community manager I know you agree with me. There are two ways companies in gaming go, one is the corporate route, using buzzwords and officialese speak, and the other is the candid route. One splits the company and gives them a very separate image from the community as a business, on the other hand the other is very personal and above all else it FEELS good and honest to be talked to in this manner.
It is the right way for companies to connect with their communities, and as you're probably going to be battling some resistance to change (as ALL changes meet resistance) trust, personalness (made a new word lol) and honesty are extremely important.
Don't be EA, be Valve.
Excluding Crash7800 in that little EA bash... He's possibly the best community manager I've seen in gaming in 15 years of moving from title to title and being far too serious about the games I play.
2012-03-30, 02:51 PM
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