Outfit leadership counsel?

[Andur]

You might be familiar with Massively's The Guild Counsel column: it features advice from seasoned guild leaders on various topics like how to recruit, how to schedule events etc.

I was wondering whether there was as guide somewhere about Planetside 1-2 specifics. I'm interested in things like how do you keep together players that want to do very different stuff (like drive an ATV, a tank, a Liberator, a MAX, rexo etc), and how to schedule events for a battle that basically never ends.

I guess I could search advice for other sandbox titles like EVE, but I think it's likely someone has already written a guide about PS specifics.

If not, what is your personal advice, as outfit leaders? Any obvious pitfalls I should be wary of?