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Old 2013-01-17, 08:29 PM   [Ignore Me] #1
Rolfski
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"marketing gone wrong", Tobuscus got sacked


http://www.planetside2.com/ultimate-empire-showdown

This event officially became a big joke. While I do agree Tobuscus and Seananners being horrible representatives from the perspective of PS2 players, actually giving into criticism is even worse. Fire these marketing guys, really.

The original idea of this campaign was to attract new players. Giving in to criticism and sacking Tobuscus for Levelcap is nothing more than admitting this whole campaign has failed.
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Old 2013-01-17, 08:37 PM   [Ignore Me] #2
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Re: "marketing gone wrong", Tobuscus got sacked


I'm actually very happy about this. Tobuscus looked and acted like a complete joke compared to the others. As a VS player the main reason I didn't give two shits for this campaign was due to how Tobuscus played himself in the original promo video.


Seriously, look at this guy.
http://www.youtube.com/watch?feature...LmE93ed0#t=41s
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Old 2013-01-17, 08:37 PM   [Ignore Me] #3
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Re: "marketing gone wrong", Tobuscus got sacked


Holy hell, that new video. Levelcaps bit was just very off putting, he looked and sounded like the scary kid in the back of the buss.

From Levelcaps videos I can see he has damn good skill and knows a LOT more about the game than Toby. A great thing indeed, but that bit in the event video was "something else".
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Old 2013-01-17, 08:49 PM   [Ignore Me] #4
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Re: "marketing gone wrong", Tobuscus got sacked


This event was never meant for us, "the real players" which is what marketing has clearly underestimated because you still need to connect to your current audience.
I'm a marketing guy, professionally, and lesson # 1 in marketing is to never go for a new audience without alienating your current customer base.

Marketing amateurs, really. I hereby openly apply for a marketing job at SOE.

Last edited by Rolfski; 2013-01-17 at 08:57 PM.
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Old 2013-01-17, 08:54 PM   [Ignore Me] #5
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Re: "marketing gone wrong", Tobuscus got sacked


Rolfski, we elect you brown noser.
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This is the last VIP post in this thread.   Old 2013-01-17, 09:04 PM   [Ignore Me] #6
T-Ray
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Re: "marketing gone wrong", Tobuscus got sacked


sounds like someone is scared now that level cap is going to mop the floor with the other two factions.

BTW, "real" players are on the squads with TB LC and Sea Nanners.
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Old 2013-01-17, 09:33 PM   [Ignore Me] #7
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Re: "marketing gone wrong", Tobuscus got sacked


Originally Posted by T-Ray View Post
sounds like someone is scared now that level cap is going to mop the floor with the other two factions.

BTW, "real" players are on the squads with TB LC and Sea Nanners.
Don't get me wrong T-Ray, I'm still with you in this campaign to attract new players and Levelcap is for sure the best representative VS players could have ever wished for.

But from a marketing perspective, you've got to admit a few mistakes have been made. Like many players, we are happily to forgive these mistakes though because with LevelCap, we finally have a good representative for VS
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Old 2013-01-17, 11:31 PM   [Ignore Me] #8
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Re: "marketing gone wrong", Tobuscus got sacked


All I can say is, how could I not stand behind an articulate Brit who is younger yet more bald than I? That's balls and gumption! For the Republic!

Ps. Gumption is actually a word, according to my spell checker.
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Old 2013-01-17, 11:44 PM   [Ignore Me] #9
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Re: "marketing gone wrong", Tobuscus got sacked


Never say SOE don't listen!

Originally Posted by Tatwi View Post
All I can say is, how could I not stand behind an articulate Brit who is younger yet more bald than I? That's balls and gumption! For the Republic!
I think he should get rid of the lot, Bic-style. Think Kane from C&C

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Old 2013-01-18, 06:46 PM   [Ignore Me] #10
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Re: "marketing gone wrong", Tobuscus got sacked


Originally Posted by Ruffdog View Post
Never say SOE don't listen!



I think he should get rid of the lot, Bic-style. Think Kane from C&C

Aww yea Kane ftw!
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Old 2013-01-17, 09:16 PM   [Ignore Me] #11
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Re: "marketing gone wrong", Tobuscus got sacked


Lies T-Ray! They are all bots!!! It's a coverup!!! :P
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Old 2013-01-17, 09:17 PM   [Ignore Me] #12
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Re: "marketing gone wrong", Tobuscus got sacked


We elect Hamma second.
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Old 2013-01-17, 09:32 PM   [Ignore Me] #13
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Re: "marketing gone wrong", Tobuscus got sacked


The question is, WHO is an internet celeb of that magnitude that could represent NC, since he plays the game?
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Old 2013-01-18, 04:51 PM   [Ignore Me] #14
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Re: "marketing gone wrong", Tobuscus got sacked


Originally Posted by Dkamanus View Post
The question is, WHO is an internet celeb of that magnitude that could represent NC, since he plays the game?
BroTeam ... That's about it though. Anyone else who knows the game well enough knows better than to try and use the slowest ROF guns in a game where screenshake decides more fights than positioning does
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Old 2013-01-17, 09:36 PM   [Ignore Me] #15
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Ok something I didn't quite get. Are all three of these "leaders" going to be battling on one server? If so, which one? The website didn't quite clarify that. I'm a yank but I fight on Miller and Jaeger, depending on time I'm playing.
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